The Global Humanitarian Fund has set up a really great campaign where people can turn words, "our most powerful currency," into aid. Brands, organizations, and individuals have sponsored keywords that follow #theworldneedsmore to raise money and awareness for humanitarian aid operations.
I'm super impressed with this idea. I don't mean to get all ad geeky, but this is communication strategy at its finest. Using brain power and social media for good. Love it.
Visit this site. Get inspired. Tweet so hard.
http://worldhumanitarianday.org/en/
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